Hardcover, 1224 pages
Publisher: McGraw-Hill/Irwin,
4 edition (October 24, 2003),
Language: English,
ISBN-10: 0072536950
ISBN-13: 978-0072536959,
Product Dimensions: 10.2 x 8.3 x 1.7 inches
Price per Unit (piece):
Rp.145 000
The 4th Edition of Strategic Management of Technology and Innovation by
Burgelman, Christensen, and Wheelwright continues its unmatched
tradition of market leadership, by using a combination of text,
readings, and cases to bring to life the latest business research on
these critical business challenges. New co-author Clay Christensen
provides his insights on innovation management and new market entries
through several new cases. Approximately 40% of the cases are entirely
new to this edition.
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