Price per Unit (piece):
Rp 130.000
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best
offers balanced coverage of consumer behavior including the
psychological, social, and managerial implications. The new edition
features current and exciting examples that are tied into global and
technology consumer behavior issues and trends, a solid foundation in
marketing strategy, integrated coverage of ethical/social issues and
outlines the consumer decision process. This text is known for its
ability to link topics back to marketing decision-making and strategic
planning which gives students the foundation to understanding consumer
behavior which will make them better consumers and better marketers.
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